Sr. Marketing Analyst & Salesforce Expert

Bridging Technology & Marketing Innovation

Specialized in Salesforce Marketing Cloud, AI & Data-Driven SEO Strategies, Content Marketing, and multi-market digital expansion across the Middle East & Southeast Asia.

Contact via Email

Professional Overview

Leveraging expertise in SEO and social media to bolster brand visibility and drive sales. With a Master of Computer Applications (MCA) from IGNOU, my approach integrates technical acumen with marketing innovation. At the intersection of technology and creativity, we've enhanced customer engagement and streamlined CRM processes for global clients, including esteemed partnerships with the 135-year-old BMMI Group in the Middle East.

Data-Driven SEO

End-to-end SEO (On-Page, Off-Page, Technical), auditing, keyword research, and organic traffic acceleration.

Salesforce Marketing Cloud

Leading automation for customer journeys and email workflows to heavily strengthen CRM retention.

Digital & Content Strategy

Executing Google Ads, Meta Ads, social media marketing, and brand recognition initiatives across major industries.

Work Experience

Subject Matter Expert & Sr. Marketing Analyst

Squared Circle E-Com Pvt. Ltd (Jun 2022 - Present · Bengaluru)

Lead Salesforce Marketing Cloud automation for customer journeys and email workflows.
Executing SEO strategies for company websites and marketplace products, serving Middle East markets like the BMMI Group.
Managing Google Ads and Meta Ads strategy, campaign setup, budgets, and weekly KPI performance reviews.
Spearheading brand recognition initiatives in supermarket, alcohol, and healthcare categories.

Digital Marketing Executive

Unacademy (Oct 2021 - Jun 2022 · Bengaluru)

Managed website SEO and YouTube channel operations.
Created and scheduled daily rituals, leveraging YouTube Studio & live control rooms.
Optimized video scores using VidIQ, relevant tags, titles, descriptions, and design strategies.

Associate Digital Marketing Executive

Vmoksha Technologies Pvt. Ltd (Jul 2020 - Oct 2021 · Bengaluru)

Successfully ranked videos and blogs on Google & YouTube for targeted competitive keywords.
Reduced spam scores and drastically boosted page authority and organic visibility metrics.
Executed comprehensive On-Page and Off-Page SEO tasks, social bookmarking, and SEM campaigns.

Core Skills & Stack

Salesforce Marketing Cloud Search Engine Optimization (SEO) Google Analytics Google Data Studio Pay Per Click (PPC) Social Media Marketing Search Engine Marketing (SEM) Content Strategy Email Marketing YouTube SEO & Marketing CRM Automation

Education & Background

MCA (Computer Science)

IGNOU (2017 – 2019)

Integrated BCA-MCA background bridging heavy technical foundations with modern digital marketing frameworks.

Jawahar Navodaya Vidyalaya

JNV Alumnus

Strong foundational schooling background from JNV, shaping core analytical and professional disciplines.

Get in Touch

Feel free to reach out for professional collaborations or career inquiries.

kumari.rashmi25@gmail.com +91 7909093415